Design Approach

We work with any company looking to add value to their business through DESIGN. This may be to develop a new product, expand into a new market, or simply update or improve an existing product range. We strive to develop products that will offer:

• Outstanding aesthetic detailing, intuitive usability, and ideal functionality – making it look and feel great, easy to understand and use, and enduring and reliable
• Higher perceived value at lower production cost – allowing for greater profit margins
• Lower environmental impact – consideration of entire product life-cycle to reduce harmful affects on the environment
• Coherence with company brand values and product ranges – linking with company ethos or character to instil brand recognition and encourage customer loyalty

two.three.four is the freelance outfit for designer, Simon Andrews. Simon works with a well-established network of freelancers, suppliers, and manufacturers; this allows for a very flexible, and affordable design consultancy service.

Key services:

As part of an extensive design development program we offer the following services:

• Full project management
• Market research and assessment of product viability
• Product and brand development strategy service
• Complete product design development
• 3D computer modelling and photo-realistic rendering
• 2D drafting and manufacturing detailing
• Rapid prototyping
• Production of models and working prototypes
• Component and tooling supplier sourcing
• Design Registration

The process:

The success of a product is often attributed to the thoroughness of the design development process. Our comprehensive approach is key to the quality of the products we design.

• Understanding the Context
• Defining the Parameters
• The Design Loop
• Making it Real
• The Product Launch
• Time for Reflection